Communciations and Media Arts, B.A.
Contact
Matthew J. Siegel, M.F.A
Program Lead and Major Advisor, Communications and Media Arts
msiegel2@une.edu
Sarah Gorham, M.F.A., M.A.T.
Assistant Academic Director, School of Arts and Humanities
sgorham@une.edu
Michael Cripps, Ph.D.
Director, School of Arts and Humanities
mcripps@une.edu
Mission
The major in Communications and Media Arts (CMA) features an exceptional and supportive faculty who deliver a curriculum that prepares students for career success in the ever-changing field of communications and its associated areas of media creation and distribution. The program:
- Trains students in essential and fundamental communications theory and practice.
- Provides hands-on experience in visual storytelling and the physical production of visual media.
- Prepares students for ethically and socially responsible roles in the communications and media arts professions and in society.
- Develops media literacy and the ability to recognize, analyze, and overcome academic, creative, and social challenges.
- Guides students to achieve their personal, academic, and career goals.
- Mentors students for entry-level positions in either the private and public sector and/or prepares students for coursework at the graduate level.
Honors Program
We offer qualified students the option of graduating with Honors. This includes significant scholarly, creative, or experiential activity under the direction of a faculty member. Interested students should consult with their advisor.
Admissions
See Undergraduate Admissions for more information.
Transfer Credit
See Undergraduate Admissions for more information.
Financial Information
Tuition and fees for subsequent years may vary. Other expenses include books and housing. For more tuition and fee information, please consult this catalog’s Financial Information section.
Curricular Requirements
| Code | Title | Hours |
|---|---|---|
| Nor'easter Core Requirements | ||
| Nor'easter Core Requirements | 40 | |
| Program Required Courses | ||
| ART 230 | Graphic Design | 3 |
| CMM 110 | Intro to Communications | 3 |
| CMM 122 | (Oral Communication) | 3 |
| or SPC 100 | Effective Public Speaking | |
| CMM 210 | Understanding Mass Media | 3 |
| or CMM 130 | Media Literacy | |
| CMM 320 | Intercultural Communication | 3 |
| or CMM 416 | ||
| CMM 430 | Internship in Communication | 3 |
| LIL 120 | Introductory Arts and Humanities Seminar (or Program Specific (List A or List B) Elective elective) 1 | 3 |
| LIL 420 | Arts & Humanities Capstone | 3 |
| Select One Communications and Media Arts Concentration Below | 12 | |
| Select Three Credits of Program Specific Electives from List A Below | 3 | |
| Select Six Credits of Program Specific Electives from List A or List B Below | 6 | |
| Open Elective Courses (Students complete open elective credits as necessary to meet the University’s 120-credit minimum for graduation. The total number of elective credits required will depend on the student’s completed program, core, and other degree requirements.) | 35 | |
| Total Hours | 120 | |
- 1
LIL 120 Introductory Arts and Humanities Seminar is a required course for new, first-year students in the School of Arts and Humanities.
Please note: While some courses can fulfill both core and program requirements, the credits earned do not count twice towards the minimum total required credits for the degree.
Program Specific Elective Options
| Code | Title | Hours |
|---|---|---|
| List A Electives | ||
| CMM 115 | Media Production Fundamentals | 3 |
| CMM 120 | Visual Storytelling and the Natural World | 3 |
| CMM 130 | Media Literacy | 3 |
| CMM 135 | Evolution of Television | 3 |
| CMM 170 | Evolution of Documentary Film | 3 |
| CMM 201 | (Digital Media & Software Tools) | 3 |
| CMM 211 | Introduction to Journalism | 3 |
| CMM 216 | Sports Field Production | 3 |
| CMM 220 | (Organizational Communication) | 3 |
| CMM 225 | Topics in Digital Storytelling | 3 |
| CMM 240 | (Social Media: Theory & Practice) | 3 |
| CMM 290 | Introduction to Broadcast Media Writing | 3 |
| CMM 300 | Documentary Video | 3 |
| CMM 305 | Public Relations in the Digital Age Public Relations in the Digital Age | 3 |
| CMM 311 | Digital Video Production | 3 |
| CMM 315 | Narrative Production III | 3 |
| CMM 340 | Women and Film | 3 |
| CMM 410 | Writing for the Screen | 3 |
| or WRT 214 | Creative Writing: Screenwriting | |
| CMM 411 | (Communication Law & Regulation) | 3 |
| CMM 415 | Sports Reporting and Writing | 3 |
| CMM 420 | (Senior Capstone Project) | 3 |
| WRT 233 | Professional and Technical Communication | 3 |
| WRT 317 | Proposal and Grant Writing | 3 |
| List B Electives | ||
| ART 105 | Elements of Acting | 3 |
| ART 106 | Two-Dimensional Design | 3 |
| ART 111 | Scientific Illustration | 3 |
| ART 214 | Color Digital Photography | 3 |
| ART 234 | Digital Animation | 3 |
| BUMK 200 | Marketing | 3 |
| BUMK 310 | Advertising | 3 |
| ENG 140 | Indigenous Film and Literature | 3 |
| ENV 321 | Environmental Communication: Expert Practices for Ecosystem Management | 3 |
| HIS 150 | Telling Tales of the Past | 3 |
| HIS 295 | (Medicine and the Media) | 3 |
| SLM 160 | Intro to Sport Leadrshp & Mgmt | 3 |
Communication and Media Arts Concentration Options
Digital Video Production Concentration
| Code | Title | Hours |
|---|---|---|
| Select three of the following: | 9 | |
| Video Field Production | ||
or CMM 405 | DV Studio II | |
| Sports Field Production | ||
| Documentary Video | ||
| Narrative Production III | ||
| Select one of the following: | 3 | |
| Media Production Fundamentals | ||
| Visual Storytelling and the Natural World | ||
| Video Field Production | ||
or CMM 405 | DV Studio II | |
| Sports Field Production | ||
| Topics in Digital Storytelling | ||
| Introduction to Broadcast Media Writing | ||
| Documentary Video | ||
| DV Studio I | ||
| Digital Video Production | ||
| Creative Writing: Screenwriting | ||
or CMM 410 | Writing for the Screen | |
| Total Hours | 12 | |
Sports Media Concentration
| Code | Title | Hours |
|---|---|---|
| Select three of the following: | 9 | |
| Media Production Fundamentals | ||
| Video Field Production | ||
or CMM 405 | DV Studio II | |
| Sports Field Production | ||
| Digital Video Production | ||
| Sports Reporting and Writing | ||
| Select one of the following: | 3 | |
| Visual Storytelling and the Natural World | ||
| Media Production Fundamentals | ||
| Sports Field Production | ||
| Topics in Digital Storytelling | ||
| Introduction to Broadcast Media Writing | ||
| Documentary Video | ||
| DV Studio I | ||
| Digital Video Production | ||
| Narrative Production III | ||
| Sports Reporting and Writing | ||
| Creative Writing: Screenwriting | ||
or CMM 410 | Writing for the Screen | |
| Total Hours | 12 | |
Reporting and Public Relations Concentration
| Code | Title | Hours |
|---|---|---|
| Select three of the following: | 9 | |
| Introduction to Journalism | ||
CMM 220 | (Organizational Communication) | |
or WRT 233 | Professional and Technical Communication | |
| Introduction to Broadcast Media Writing | ||
| Public Relations in the Digital Age Public Relations in the Digital Age | ||
| Proposal and Grant Writing | ||
| Select one of the following: | 3 | |
| Marketing | ||
| Evolution of Television | ||
| Introduction to Journalism | ||
| Introduction to Broadcast Media Writing | ||
| Public Relations in the Digital Age Public Relations in the Digital Age | ||
| Sports Reporting and Writing | ||
| Sport Marketing | ||
| Creative Writing: Screenwriting | ||
or CMM 410 | Writing for the Screen | |
| Professional and Technical Communication | ||
| Total Hours | 12 | |
Academic and Technical Standards
Communications and Media Arts majors must earn a minimum of a 2.0 GPA.
Learning Outcomes
The Communications and Media Arts (CMA) major provides our students with the oral, written, technical and critical thinking skills. These skills are necessary to function effectively on an interpersonal level and in the professional world.
The learning outcomes for the CMA degree relate to the acquisition of communication skills and practices that extend across different communication contexts. The learning outcomes listed here are built upon the core competencies that are inherent in each course required for the degree.
- To demonstrate professional-level oral communication skills. Indicators of achievement include effective public speaking, the application of advanced decision-making, and the ability to negotiate and collaborate.
- To demonstrate advanced-level written communication skills expected of a professional in the communication and media arts fields. Indicators of achievement are the ability to write informatively, persuasively and clearly for specific professional and creative purposes and situations.
- To use current technology related to the fields of communications and media arts in the creation of dynamic and compelling visual and written media projects. Indicators of achievement include the skilled use of hardware and software for written work and media production applications, while contributing to the production of media content by serving in different roles and working as part of a creative team.