Marketing, B.S.
Contact
Adina Robinson, Ph.D.
Program Director, Marketing
arobinson33@une.edu
Mission
Graduates of this program will develop skills continually in demand driven by the evolving needs of businesses to connect with customers in an increasingly digital and global marketplace. Effective marketing strategies are crucial for business growth and success, innovation, and competitiveness, and supports entrepreneurship. The skills learned in this program will allow students to quickly and effectively enter into supporting and leadership roles within the industry.
Program Description
Students in this major will graduate with a variety of skills preparing them for jobs in the marketing field. The program's design includes foundational business courses and specialized marketing courses. This program is designed to provide students with the foundational knowledge required for a range of marketing jobs and to ensure graduates are using the most current tools and technologies to thrive within the field.
Admissions
See Undergraduate Admissions for more information.
Transfer Credit
See Undergraduate Admissions for more information.
Financial Information
Tuition and fees for subsequent years may vary. Other expenses include books and housing. For more tuition and fee information, please consult this catalog’s Financial Information section.
Curricular Requirements
| Code | Title | Hours |
|---|---|---|
| Nor'easter Core Requirements | ||
| Nor'easter Core Requirements | 40 | |
| COB Foundation Courses | ||
| BUEC 203 | Macroeconomics | 3 |
| BUEC 204 | Microeconomics | 3 |
| BUMG 120 | Innovation through Technology | 3 |
| Select one of the following: | 3 | |
| Statistics | ||
| Statistics for Life Sciences | ||
| Statistics for Environmental Sciences | ||
| Other COB Foundation Courses | ||
| BUAC 201 | Financial Accounting | 3 |
| BUFI 315 | Business Finance Concepts and Skills | 3 |
| BUMG 200 | Management | 3 |
| BUMG 325 | Legal Environment of Business | 3 |
| BUMG 498 | Strategic Management | 3 |
| BUMK 200 | Marketing | 3 |
| BUMG 495 | Business Internship | 3 |
| Marketing Major Required Courses | ||
| BUAC 303 | Managerial Accounting | 3 |
| BUFI 205 | Intro to Data Analysis & Model | 3 |
| or DSC 225 | Programming 1 | |
| BUMG 101 | Introduction to Business | 3 |
| BUMK 303 | Non Profit Marketing | 3 |
| or BUMK 320 | Retail Marketing | |
| BUMK 305 | Consumer Behavior | 3 |
| BUMK 310 | Advertising | 3 |
| BUMK 335 | Global Marketing | 3 |
| BUMK 350 | Social Media Marketing Strategy | 3 |
| BUMK 400 | Marketing Seminar | 3 |
| BUMK 405 | Sales Management | 3 |
| BUMK 420 | Research Methods | 3 |
| Six Credits of 300- and/or 400-level Courses with the Prefix BUMK | 6 | |
| Open Elective Courses (Students complete open elective credits as necessary to meet the University’s 120-credit minimum for graduation. The total number of elective credits required will depend on the student’s completed program, core, and other degree requirements.) | 8 | |
| Total Hours | 120 | |
Learning Outcomes
- Analyze markets and consumer behaviors using valid, ethical research and appropriate data tools.
- Design integrated marketing strategies and digital campaigns aligned to STP and brand objectives.
- Evaluate pricing and marketing decisions with quantitative models to support decisions.
- Communicate clear marketing strategies, recommendations, and deliverables.