Marketing Minor
Contact
Adina Robinson, Ph.D.
Program Director, Marketing
arobinson33@une.edu
Mission
Graduates of this program will develop skills continually in demand driven by the evolving needs of businesses to connect with customers in an increasingly digital and global marketplace. Effective marketing strategies are crucial for business growth and success, innovation, and competitiveness, and supports entrepreneurship. The skills learned in this program will allow students to quickly and effectively enter into supporting and leadership roles within the industry.
Transfer Credit
See Undergraduate Admissions for more information.
Admissions
See Undergraduate Admissions for more information.
Financial Information
Tuition and fees for subsequent years may vary. Other expenses include books and housing. For more tuition and fee information, please consult this catalog’s Financial Information section.
Curricular Requirements
| Code | Title | Hours |
|---|---|---|
| Program Required Courses | ||
| BUMK 200 | Marketing | 3 |
| BUMK 303 | Non Profit Marketing | 3 |
| or BUMK 320 | Retail Marketing | |
| BUMK 310 | Advertising | 3 |
| or BUMK 305 | Consumer Behavior | |
| BUMK 335 | Global Marketing | 3 |
| BUMK 350 | Social Media Marketing Strategy | 3 |
| One 300- or 400-level elective with BUMK prefix | 3 | |
| Total Hours | 18 | |